'Redesigned the enquiry flow to improve recall and completion'
Redesigned Wandering Lama’s enquiry process to reduce user confusion and drop-offs. Focused on improving recall, clarity, and confirmation feedback.
Overview
Wandering Lama is a curated travel platform that helps users discover unique stays across India from boutique villas to offbeat eco-resorts. Each property offers detailed information about its rooms, amenities, and policies to help users make informed decisions.
This project focuses on improving user recall, visual continuity, and confidence while enquiring about rooms ensuring that the transition from browsing to form submission feels seamless and guided.
Scope of the Case Study
This case study focuses on redesigning the enquiry flow to make room selection clearer, support user recall during form filling, and reduce drop-offs by addressing friction points and adding feedback throughout the process.
Problem Statement
Despite high engagement on property pages, a significant number of users exited before submitting an enquiry. User testing and evaluation revealed that the process lacked context and reassurance. Users struggled to recall which room they wanted to enquire about, the form felt disconnected from their browsing experience, and there was no visible confirmation once they submitted the form leading to uncertainty and drop-offs.
Research & Evaluation
User testing revealed that the enquiry flow felt disconnected from the browsing experience. Many users struggled to recall which room they intended to enquire about once they reached the form, leading to hesitation and incomplete submissions. The form lacked visual continuity and feedback, leaving users uncertain whether their action was successful. Behavior analysis also showed users scrolling back frequently to revisit room details, indicating a reliance on memory rather than system support.
Heuristic Evaluation
A heuristic review of the previous flow identified several usability violations
Design Goals & Strategy
The redesign aimed to create a more connected and confident enquiry experience by focusing on
Outcome
The new design proposes a simplified, guided flow where users
Reflection
This project deepened my understanding of how subtle usability issues like recall load and lack of feedback can significantly affect conversion. By combining user research, heuristic analysis, and design iteration, I was able to propose a cohesive, user centered solution that simplifies decision making and builds trust at every step.
Plenty more to share
let’s connect
Enhancing the Online Clothing Shopping Experience
This project explored user challenges and motivations in online clothing shopping, uncovering UX opportunities to boost confidence, trust, and decision-making. While grounded in real user research, the design solutions were conceptual interpretations of those insights.
Outcome :
Designing the System Before the Screen
I built a foundational design system for a future healthcare platform connecting hospitals with locum doctors. Instead of starting with UI, I focused on scalable tokens, atomic hierarchies, and a brand-aligned structure to support both app and web experiences.
Impact :